The Social Sciences and Legislation department organized on December 4th the ‘Emprén Disseny’ day in the EASDAlcoi auditorium. The initiative was aimed to the 4th year form students of Higher Design Studies being about to finish their training, can become young entrepreneurs.
Javier Carmona of JBC Digital Marketing, gave the talk ‘Start a business in digital’ and Ignacio Alamar de Alamar abogados talked about ‘The protection of innovation’. The two main topics were digital marketing and the protection of industrial and intellectual property. Always from the objective of promoting entrepreneurial culture through knowledge.
As for digital marketing, issues related to communication through social networks, learning techniques in SEO (Seo Engine Optimization) and SEM (Search Engine Marketing) were developed. The protection of industrial and intellectual property was focused on design and trademarks.
