Hazael Rico, a former Advertising Graphics Cycle student, was the winner of the Three Wise Men parade poster contest. We talked about his creative process and its good reception.
-What did you want to convey on your poster for the 2019 Cavalcade?
I wanted to convey the essence of the alcoian Christmas: the Three Wise Men, the pages, the torch bearers, the Tirisiti characters, the ladders and gifts…
-Which were your references or inspirations?
The poster is based on the fifties and the sixties cartoons (UPA style). As for referents, I was inspired mainly by the work of Ale Giorgini, an italian illustrator.
-What motivated you to participate in the contest?
As a child I admired the posters of the Three Wise Men parade, and I always wished to be one of the authors. After 4 years I can finally say that dream has already come true.
-What did it mean for you to be chosen between all the proposals presented?
I’m proud as a graphic designer and as an alcoian to be able to represent the oldest and most important Three Wise Men parade of Spain. It is a real honor to see your work hanging from the facade of the city council, where the famous poster of Moors and Christians festivities is also hung.
-What makes a good poster?
I think “less is more”, though it depends on the context. But every good poster needs a nice composition, well-selected typography, hierarchies, harmony and, above all, a clear and understandable message.
– How is the feedback you have received about your creation?
I have been keeping track of the publications where the poster was discussed and I am very happy: more than 90% of the comments have been positive.
-What did EASDALCOI brought to you?
Experience, knowledge, visual culture and passion for design and art.
