On Thursday, March 30th, the graphic identity of Alcoi Industrial was presented to different cultural associations, a project emerged from the same entities in collaboration with the Escola d’Art i Superior de Disseny d’Alcoi (EASDAlcoi) with the aim of doing a series of actions to increase the value of the industrial patrimony of the city. The presentation took place in the Ágora space of Alcoi.
First, Eduard Corbí, director of EASDAlcoi, thanked Gabriel Guillem for his confidence in this training entity and encouraged him to take concrete actions that make a commitment to build present and future realities.
Then was the turn of Rafa Calbo, project coordinator and school teacher, who defined the main conceptual characteristics of the identity framed in an evolutionary system that finally happens in a dynamic brand with capacity to adapt to different applications, formats and current and future needs.
Finally Julio Redondo, author of the identity and former student of our school, showed the process of creation, application and normalization of the identity, in which from an architectural element of the environment a reticular and modular system with evolutionary capacity is created, but that maintains a personality and cohesion thanks to precisely the starting system.
