On Thursday, January 26, the talk-colloquium Design, development and market strategy for products was held at the school, with Sergi Orquín, in the field of Product Design.
Orquín began by giving an exposition about his professional career to then focus on his current activity and raise a topic of debate among students.
Sergi studied in the School of Arts and Crafts of Alcoi, the antecedent of the current Escola d’Art i Superior de Disseny d’Alcoi. Later he went to study at Pompeu Fabra University in Barcelona, where since the second year he made the studies compatible with his first works as a product designer. From there, he began a professional career that includes all fields of industrial design: tableware (made various elements of dinner service for Ferrán Adriá), furniture, utensils, containers, cars, trains, buses, subway cabs, engineering products, etc. For different countries.
Finally, after working for several companies, he has been installed in Ontinyent, where in collaboration with another partner, he has created his own studio, Onceb Design Strategy, in which he is dedicated to the design of products and the planning of strategies to carry them successfully to the market.
Among the different tips Sergi advise the students, for his training as designers, to persevere in work and, for those who want to make their way in the profession as entrepreneurs, encourages them to have a fighting spirit and immunity to discouragement.
