Last Wednesday, Xavi Sempere, CEO of Trumbo made an X-ray of his career to all those attending his conference in which he also highlighted the interdisciplinary nature of the design world.
He then made a case-by-case review of some of the work he has done at the agency, such as the creation of a new brand strategy and rebranding for DELPOZO, a couture firm; the design of a new brand and avant-garde positioning of U by Adolfo Domínguez or the branding for Inés Figaredo, a brand of handbags that targets a very elitist audience.
Finally Sempere gave several tips for future professionals and showed a case study.
